JB Web Analytics specializes in using Google Sanctioned best practices to drive quality, high-converting traffic to your website through the following means:
Keyword Research
Use a variety of databases that tie into search engine API's to perform keyword research into the volume and competitiveness of niche keywords for industry related keywords. Perform statistical and practical analysis on the results and generate a list of target keywords for the optimization effort.
Custom Search Rank Report
Generate a search rank report for targeted keyword and report monthly. Include analysis of clients top 5 competitors.
Custom Title/Meta-Tag/Heading Writing
Utilize keyword research and SEO best practices to write title and meta-tag data for no more then 5 pages. The title tag is perhaps the single most important onsite SEO factor, and a good description tag can increase click through rates greatly.
Content Optimization
Suggest to client or designer necessary content and SEO changes, or ideas for new content.
Internal Link Structure Optimization
Optimize the structure of linking patterns internal to your domain in such a way as to maximize the link power flowing to your desired keywords/pages.
SEO Friendly Directory Submissions
Submit your site to SEO friendly, quality directories throughout the web, including directories specific to your products or services if they exist.
Competition Link Audit
Identify key competitors for your targeted keywords and perform an analysis of where their links are coming from to generate ideas for our targeted linkbuilding.
General Linkbuilding
Informed by general linkbuilding experience and the competition audit, perform general linkbuilding activities, which may include: social networking, article submission/syndication, blog posts, Wikipedia submissions, Yahoo Answers submissions, etc.
Strategic Recommendations Report
Overall report recommending direction for site in terms of SEO, usability and link-building.
SEO Implementation
Implement suggested onsite changes for client in a timely and cost-effective manner.
With our extensive business, statistical, and financial analysis background, JB Web analytics provides overall ROI and business planning providing data driven answers to questions like the following:
- Which brand or product should I add to maximize traffic?
- How do I balance my PPC vs Organic SEO spending?
- How can I best track my ROI?
- Should I generate multiple branded domains, or keep everything under my current one?
- What type of seasonal trends can I expect for traffic and conversions?
Usability Review
A usability professional will review your site and generate a list of needed changes to maximize customer satisfaction, ease of use, and conversion rate.
Competitive Analysis
A usability professional will review the websites for your competition, generating ideas about possible improvements and new features for your site.
A/B Page Testing
If we are not sure which of two different pages would offer the best conversion, we can have the server randomly choose between one or the other and load it. Over time, we can get data on both options this way, and then make a data driven, scientific choice about which is optimal.
Task Analysis
Often it is useful to have a potential customer of your site complete several tasks, such as looking for a specific product or product type, checkout out, looking for customer service contact info. Closely monitoring any problems they encounter during this process is a great source of improvement for potential improvements to your site.